About us

Sharing the world of Entertainment - Gamefinity, Filmfinity and KOODOO

About Us

At our core, we're driven by a passion for bringing the best content entertainment experiences to life in South Africa. We achieve this through three distinct yet interconnected businesses: Gamefinity, Filmfinity, and KOODOO.

Gamefinity - Driving the gaming sphere

Gamefinity is the leading distributor of the biggest gaming brands in South Africa. We represent exclusive partnerships with powerhouses such as PlayStation, Capcom, Sega, Warner Bros. Games and more. With the latest consoles, cutting-edge accessories and highly anticipated games, we ensure gamers have access to everything they need to level up their play.

Filmfinity - Bringing the magic of movies to life

Filmfinity is proud to be the leading distributor in the Southern African market for the past 7 consecutive years. Handling distribution and marketing for theatrical releases from two major International studios Sony Pictures Entertainment and Walt Disney Company, along with a number of key Independent Producers both International and Local.

KOODOO - The pinnacle of online gaming retail

KOODOO is our e-tailer foray into the gaming and broader entertainment universe. Imagine an online store packed with the latest and best products all with a seamless online shopping journey.

Our Commitment

We are constantly searching for new and exciting ways to enhance your entertainment experience. Whether it's the latest game releases, groundbreaking hardware, or captivating films, we're dedicated to providing you with the best the entertainment world has to offer.

Our History

1980 - Inception: Ster-Kinekor Entertainment (there were a few variations of the name through to the mid- 2000’s) was founded in 1980 as a pioneering force in the South African entertainment industry. Primarily established with a vision to bring the latest and greatest in cinematic experiences to audiences across the country, Ster-Kinekor quickly established itself as a leading player in the distribution and exhibition of movies.

1980s - Exclusive Distribution Rights: From its inception, Ster-Kinekor Entertainment secured exclusive distribution rights for major Hollywood studios, including Sony Pictures Entertainment (formerly Columbia Tristar) and Walt Disney Company. These strategic partnerships, supported by Independent filmed content acquired at film markets, allowed the company to bring a diverse array of blockbuster movies from these iconic studios to South African audiences both in cinemas and the home, solidifying its position as a key player in the local film industry.

1990s - Introduction of PlayStation: In December 1994, the gaming landscape changed forever with the release of the first PlayStation console in Japan. Recognizing the potential of this groundbreaking technology, Ster-Kinekor Entertainment seized the opportunity to expand its offerings beyond filmed content. In 1996, the PlayStation made its South African debut under the stewardship of Ster-Kinekor, marking the company's foray into the world of gaming entertainment. Before long and before the turn of the century, Playstation became the leading selling console in market along with Ster-Kinekor being the first to distribute filmed content on DVD as the medium evolved from cassette tape, both VHS and Betamax.

2000s - Evolution and Growth: Throughout the 2000s, Ster-Kinekor Entertainment continued to evolve and innovate, adapting to the changing preferences of its audience. The company's commitment to delivering high-quality entertainment experiences remained unwavering as it expanded its reach and influence across South Africa. It was during this period that Ster-Kinekor Entertainment, seeing a dire need, actively engaged in the local filmed content market supporting and distributing key local filmed content, both cinematically and in the home.

2018 - New Beginnings: In a landmark moment for the company, Ster-Kinekor Entertainment underwent a significant transformation in 2018. After 25 years under the ownership of Primedia, the company was acquired by Mario Dos Santos (CEO) and Carl Setzkorn (CFO), heralding a new era for the brand. With this change in ownership, Ster-Kinekor Entertainment was rebranded as Gamefinity and Filmfinity, reflecting its diversified portfolio and commitment to delivering immersive entertainment experiences across various platforms.

2019 - Introduction of KOODOO: Building on its legacy of innovation, Gamefinity and Filmfinity introduced KOODOO in 2019 as its customer-facing retail business. KOODOO offers a wide range of products and services, catering to the diverse needs of its customers and further solidifying the company's position as a leader in the entertainment industry.

Present and Future: Today, Gamefinity and Filmfinity, along with being the leading distributor of gaming and filmed content in the territory, continue to push the boundaries of entertainment, embracing new technologies and platforms to engage and delight audiences. With a focus on innovation, creativity, and customer satisfaction, the company remains committed to delivering exceptional entertainment experiences for years to come. From its humble beginnings in 1980 to its current status as a trailblazer in the entertainment industry, Ster-Kinekor Entertainment, now known as Gamefinity and Filmfinity, has left an indelible mark on the South African landscape. With a rich history of innovation, collaboration, and passion for entertainment, the company looks forward to being a significant part of the evolution in entertainment for generations to come.