Gamefinity

Gamefinity was founded in 2018 on the back of a successful management buyout by the then CEO and CFO of Ster-Kinekor Entertainment from Primedia PTY LTD. The success of the buyout was led by the retention of all the Ster-Kinekor staff members as well as the committed backing of the longstanding market leading principals that have supported our territory for many years. These principals include Sony Interactive Entertainment, who supply all the PlayStation hardware, first party software titles and peripheral ranges as well as the PlayStation Network platform.

PlayStation Partner

As the distributor for Sony PlayStation, we pride ourselves on bringing the latest and most innovative gaming experiences to enthusiasts across the nation. With a passion for gaming and a commitment to unparalleled customer satisfaction, we strive to create a community where every gamer feels valued and empowered. From the sleek design of the PlayStation consoles to the immersive worlds waiting to be explored, we're dedicated to delivering exceptional products and service. Join us on this thrilling journey through the realms of gaming, where adventure knows no bounds. Welcome to the PlayStation family in South Africa – let's play!

Software and Peripheral Partners

Our software partners allow Gamefinity to offer an extensive range of genres to the South African gaming community.

To support the Sony first party range of peripherals we have partnered up with Europe’s leading officially licensed third party peripheral manufacturers, ABP, BigBen and Nacon. These manufacturers include the successful and well recognised Rigs and Stealth brands. Gamefinity has ventured into merchandising by securing the distribution of Cable-Guys. This is a range of highly detailed figures made to hold your Gaming Controllers, Smart Phones, TV Remotes, or anything else you can think of. 8"/21cm in height and built for stability. Cable Guys offer a collectible assortment of your favourite characters that have so many uses.

As a company we aim to live and lead with our guiding values and to ensure we service the market with the best in gaming to make your experience unforgettable and endless.